Shot against a saturated red — the colour of urgency, desire, and silence all at once.
Project
Virtual Store
Category
Fashion
Year
2026
Client
Avah Cloris
Read more about
Avah Cloris
Virtual Store
project
Premise
Avah Cloris is a Mumbai based US jewelry brand that is getting launched. Own the runway is the tagline of Avah Cloris. Subtle confidence and premium aesthetics were the premise of the video. We had to show that with a brand launch film.
Opportunity
Avah Cloris at launch had only one jewelry collection named “Unicorn”. As the name suggests, the collection was based on a unicorn. The brand also followed a black and white rich aesthetics. So something grand and related to a unicorn can be the video. Maybe a full sculpture of a unicorn.
Idea
We took the opportunity to sculpt a grand silver unicorn piece. Initially, showing that in beautiful angles to show the brand essence was the idea. As we were able to finish the sculpting way before the deadline, we asked for a pivot and tried to make the idea grander. What if we show an entire imaginative shop in AVAH CLORIS theme with the unicorn as the center piece and fill the store with all of our products. Since we got the time and budget to pull off this idea, we moved with this idea.
Why It Works
With this outcome, the viewers can immediately understand that it’s a jewelry selling business and it’s a genuine seller. Which is very important in any jewelry brand launch. Next, it can also let the users know about the unicorn collection, subtle confidence and premium aesthetics. We were able to keep the black and white aesthetic very well and the silver sculpture compliments it.
Direction & Mood
Modern luxury aesthetic jewelry store. Black and white colour scheme. Silver unicorn highlight. Beautiful and premium while not trying to do so, giving “own the runaway” true justice.
Keywords: Black and white, unicorn, luxury and silver.
Craft Highlight
Sculpting the unicorn was the highlight of the whole project. The client wanted the unicorn to have a specific pose on a top of cliff piece. Sculpting the horse and posing it specifically with a rig was definitely the main highlight of the project. It took many iterations to reach the quality standard and good reflections. Since the material was going to be silver, it was necessary to have great, reflective, smooth surfaces. We were able to achieve that.
Result
A campaign-ready brand launch film and stills that scale across mediums of print, web and TV ads. Stills and launch film in different aspect ratios made sure the brand can meet the audience at every touchpoint.
Credits
Ahammed Farhan
3D Art Direction
Look Development
CinematographyMadhavjith A
Concept & Creative Direction
Post Production