Meta Glass Slim - A fashion statement, rather than just a tech product.
Project
Meta Glass Slim - Tech and Fashion
Category
Tech
Year
2026
Client
Meta
Read more about
Meta
Meta Glass Slim - Tech and Fashion
project
Premise
When we started this project, the meta glass was thick compared to regular glasses. The latest generation was Gen 2 Meta glasses. The premise of this case study was to see what would happen if the Meta glasses become slim and turn into a fashion statement.
Opportunity
The meta glass was considered as a product of upcoming future. General public view it as something that is targeted towards early adopters. Nobody see it for the utility of the product, or nor do they view it as a fashion or status symbol. In fact, people feel the opposite towards Meta glasses.
Idea
The idea was to show the product in a simple gradient background, the tried and true way of luxury ads. Not showing any technical specifications. Just the product as it is and nothing else. Minimal, yet with style.
Why It Works
Ironically when the ad is not trying hard to sell the product, but that creates more desire in the viewers. The same is happening here too. We are just showing the premium materials and design of the Meta Glass. The target group of this advertisement already knows the specifications of the productions but isn’t convinced yet to buy the product.
Direction & Mood
Simple gradient theme, with luxury lighting. Burgundy colour theme. Just the product and nothing else. Keywords: Luxury, Premium, Confident and Subtle
Craft Highlight
The material was the main highlight of this project. To get the accurate material, Blenders’ native rendering engine-Cycles was not cutting it. So I had to use Octane Render to get the material right. It also helped elevate the metals and glass shaders.
Result
A campaign-ready film and stills that scale across mediums of print, web and TV ads. Stills and film in different aspect ratios make sure the brand can meet the audience at every touchpoint.
Credits
Ahammed Farhan
Rayban®, Meta Infinity Loop and the Meta logo are registered trademarks of their respective owner. This artwork is an independent, non-commercial portfolio project created for educational and showcase purposes only. No affiliation or endorsement is implied.